Feel the Payne: Cherry popping, rebranding, and clipart conferences


More from our series discussing emerging players in the UH Football program. And the Big 12 rebrand brings back Payneful memories.

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Feel The Payne. If you’ve read all week, you’ve seen that we’ve asked players and coaches who will impact the 2023 season that many fans won’t know.

Treylin Payne played in 12 games last season, registering 22 tackles, with 21 of those coming in the last five games he played in. Hearing lots of talk about his play in fall camp, and he’s showing out. Despite limited snaps compared to others, in 2022, according to PFF, Payne rated highest on the team in rush defense.

Popped My Cherry. I was scheduled to go on SiriusXM’s Big 12 Radio in the spring to talk UH Football but had a last-minute dental emergency. Finally made my SiriusXM Big 12 This Morning debut on Wednesday with Gabe Ikard, Ari Temkin, and Dave Archer. We talked about expectations, players that might surprise, the UTSA game, and Dana’s more relaxed attitude this summer.

Click below to listen:

I’m just another kid from Iowa, Louisiana, so it’s surreal sometimes that people want my thoughts and opinions on their podcasts, radio, and TV shows. Thankful that we at GoCoogs have this opportunity.

Popped My Cherry Deux. I spent Wednesday at Cherry Hills Country Club outside of Denver, the site of the U.S. Amateur. It was the first day of match play, and I expected to be watching at least one Cougar play Unfortunately, it didn’t work out that way, as both Nick Sutton and Austyn Reily did not qualify for match play. Still, a beautiful course and some great, great golf. Many high school kids are out there playing at an elite level – the sport is in good hands for years and years to come.

Cherry Hills – site of the U.S. Amateur

For The Brand. At Big 12 Media Days, Brett Yormark told us that the new Big 12 will do a major rebranding next summer and that the league is already working on it. The current Big 12 branding seems iconic to me, but what do I know? From what I’m told, the new branding will be similar to what they introduced at Media Day, with a look and feel similar to the Brooklyn Nets branding.

Here’s the white-on-black introduced at Media Days:

That’s a good-looking logo, right?

Maybe I’m scarred from 25 years of Clipart Conferences. Conference USA and The American, God bless ’em, never did much to build great branding. Nothing has ever been worse than C-USA’s first logo, which UH wore in 1996-97. Well, sometimes wore.

Poor Antowain Smith with that enormous C-USA patch. It looks like a coffee saucer velcroed to his jersey. But then there’s Damon Jones and Anthony Knox running the break with no patch in sight. Alicia Rodriguez and WBB wore them all season, but Shaun Skrehot and the rest of Rayner’s first regional team didn’t.

But then C-USA really went to clipart school. And the American was never much better. I swear, if the 2024 Big 12 rebrand has a shooting star in it…

The Big 12 has great branding. The four above are more like something you’d have put on your Geocities website in the 1990s or used by a company intending to scam patriotic old people:

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Stewart J. Guss, Injury Accident Lawyers, is proud to be a corporate sponsor as the Official Personal Injury Law Firm for the University of Houston Athletics.

“As a University of Houston alum, I am honored that the University of Houston Athletics chose our firm to be their official and exclusive personal injury law firm,” says Stewart J. Guss, the firm’s founder.